GORE-TEX GLOBAL COMMUNICATION PATTERN
Posted on | July 11, 2010 | No Comments
…”Develop a universally engaging, global communication strategy and extremely flexible visual pattern that would work for consumer as well as retail communication and emphasizes GORE-TEX’s innovative heritage and positions them as an ingredient brand that continues to lead in windproof, waterproof, breathable technology.”
Tags: brand > communication pattern > global > Gore-Tex > strategy
UNIVERSITY OF DAYTON · School of Law
Posted on | July 11, 2010 | No Comments
…”Create a brand tonality and voice that communicates the unique perspective, distinct differences and offerings of a University of Dayton law education. Merge academic excellence and prestige with the contemporary and forward thinking educational approach of the University.”
Tags: DESIGN/DIGITAL > Ohio > School of Law > University of Dayton > Viewbook
UNIVERSITY OF DAYTON · College of Arts and Sciences
Posted on | July 11, 2010 | No Comments
…”Create a thought-provoking story vehicle that draws 18-year-old kids–interested in the University of Dayton’s College of Arts and Sciences–into what a liberal arts education means and offers.”
Tags: College of Arts and Sciences > Ohio > University of Dayton > Viewbook
MOTOROLA RAZR2 “TRAIN” · GLOBAL TV LAUNCH
Posted on | April 16, 2009 | No Comments
…”Develop a global launch campaign for the RAZR2 phone that is based in the RAZR brand heritage and celebrates in a simple and engaging way the superior form factor and its groundbraking technology features.”
Director: Tarsem
Tags: advertising > commercial > fight > motorola > ninja > RAZR2 > tarsem > train > tv
MOTOROLA RAZR2 “NINJAS” · GLOBAL PRINT LAUNCH
Posted on | April 16, 2009 | No Comments
…”Develop a global launch campaign for the RAZR2 phone that is based in the RAZR brand heritage and celebrates in a simple and engaging way the superior form factor and its groundbraking technology features.”
Photographer: Moshe Brakha
MOTOROLA RAZR2 · NINJAS OUT-OF-HOME
Posted on | April 16, 2009 | No Comments
…”Develop a global launch campaign for the RAZR2 phone that is based in the RAZR brand heritage and celebrates in a simple and engaging way the superior form factor and its groundbraking technology features.”
MOTOROLA RAZR2 “EXPERIENCE” · TV/VIRAL/MICROSITE
Posted on | April 16, 2009 | No Comments
…”Develop a global launch campaign for the RAZR2 phone that is based in the RAZR brand heritage and celebrates in a simple and engaging way the superior form factor and its groundbraking technology features.”
Director: Michel Gondry
Tags: advertising > commercial > experience > michel gondry > motorola > RAZR2 > tv
MOTOROLA RAZR2 “CUT” · VIP PRINT
Posted on | April 16, 2009 | No Comments
…”Develop a global launch campaign for the RAZR2 phone that is based in the RAZR brand heritage and celebrates in a simple and engaging way the superior form factor and its groundbraking technology features.”
Photographer: PLATON
Tags: advertising > david beckham > fergie > mobile devices > motorola > print ad > RAZR2
BAGBY IDENTITY RELAUNCH · WEBSITE
Posted on | April 16, 2009 | No Comments
BAGBY IDENTITY RELAUNCH · CARDS
Posted on | April 16, 2009 | No Comments
BAGBY IDENTITY RELAUNCH · E-DIRECT BLAST
Posted on | April 16, 2009 | No Comments
VIVA “TOWEL” · SOFT AND STRONG LIKE CLOTH
Posted on | April 16, 2009 | No Comments
Photographer: Chuck Shotwell
Tags: advertising > kimberly clark > paper towels > print ad > soft like cloth > VIVA
CHRYSLER CROSSFIRE “SPEEDY GONZALES” · PRINT
Posted on | April 16, 2009 | No Comments
