Convey how badass the fastest production pickup truck that exists really is. Having to keep in mind the legal pitfalls that exist to restrict what can be shown on TV we decided to create a comic-like superhero video that would give us the freedom we needed to tell an interesting story. How much more badass can it be than sending a truck to hell to give the devil himself a good whoppin’? We took inspiration from Dante’s Inferno. In our version, the Dodge RAM SRT truck tracks down the devil to its own home and catches him just before he reaches the Gates of Hell, getting the job done no matter what or where!